Customer Satisfaction Surveys
As the economy changes and customer’s behavior is altered with the increasing use of the Internet, its more important than ever for companies to understand the reasons behind their customers’ actions. Online surveys are a great tool to garner customer feedback as well as testimonials to benchmark your company’s performance.
Customer retention is critical to your business’s success. Consider these statistics:
Murphy, Emmett C. Murphy and Mark A. (2002). Leading on the Edge of Chaos. Prentice Hall Press.